What Birdsong does
Everything below is built and live. Each one names the part of the app it happens in, so you can check rather than take our word for it.
Your strategy, before anything else
/onboarding, /strategy
Answer nine questions about your business. Birdsong drafts your positioning, who you are actually for, and a pitch you can say out loud. Every word it writes afterwards is built on that, which is why it reads like your business and not like a template.
A week of marketing you can actually post
/marketing, /marketing/schedule
A plan for the week, with the caption already written in your voice and the hook it needs to earn attention. You post it yourself, in the app it belongs in. Birdsong never publishes anything on your behalf and never has your posting login.
The companion app on your phone
/post, installable to your home screen
Install Birdsong to your phone and it tells you when it is time to post, hands over the caption and the image, and walks you through the checklist that makes a post work on that platform. You do the posting, in the platform's own app, as yourself.
Whole ad campaigns, ready to paste
/marketing/ads
Birdsong writes complete campaigns for Meta and Google Search: audiences, budgets, headlines and copy, exported so you paste them into your own Ads Manager. It never spends your money, never creates a campaign in your account, and never changes one that is running.
Every enquiry in one pipeline
/leads, plus a form for the website you already have
Drop a Birdsong form on your existing website and enquiries land in the pipeline with where they came from attached: the campaign, the referrer, the page they landed on. Nothing is retyped and nothing is lost in an inbox.
Quotes that close themselves off
/quotes
Quote straight off an enquiry. Birdsong drafts the scope, you set the price, GST is handled to the cent. Send the customer a link, and when they accept it the enquiry is marked won with its value on it, so your pipeline is true without anyone updating it.
Bookings, reminders and deposits
/bookings, plus your own public booking page
Customers book from your own page, in your own opening hours and your own timezone, and the same appointment cannot be booked twice. Reminders go out by email and text as your business, not as us. Connect Stripe and take a deposit at the time of booking, paid into your own account.
Getting paid
/payments
Send a payment request and the customer pays on a link. The charge sits on your own Stripe account and the money goes to you directly, so it appears in your own Stripe dashboard and you are not relying on our word for any of it.
What your marketing actually did
/analytics, /connections
Connect the marketing accounts you already have and Birdsong reads the figures back: reach, followers, clicks, spend and cost per result, next to your own enquiries, appointments and revenue. It reads. It does not post, message anyone, or change your campaigns.
Tracking that survives the platforms
/connections/tracking
A first-party script on your own website records where a visitor came from and keeps it attached all the way to the payment. If you switch it on, a completed sale is sent back to your own advertising account with the customer's email and phone turned into an irreversible fingerprint first, so the platform can match it without ever receiving the details.
How your website reads, to people and to AI
/visibility
Birdsong checks your website's titles, meta descriptions, heading structure, images and structured data, and puts real buyer questions to Claude, ChatGPT and Gemini to see whether your business comes up at all. You get the score and the specific fixes.
One link for your bio
/b/your-handle
A single public page for your Instagram or TikTok bio, carrying your booking link, your enquiry form and whatever else you want in front of people. Clicks on it come back into your own numbers.
What it does not do
- Birdsong never posts, comments, replies or messages anyone on your behalf. Posting is done by a person, in the platform's own app.
- Birdsong never spends your advertising budget. It writes the campaign, you paste it in and you press go.
- Birdsong does not read your private messages, your contacts, or the personal details of the people who follow, like or click. It reads counts and totals.
- Birdsong does not run itself. Every draft is a draft until you approve it, and nothing changes on its own.