About Birdsong
Who builds it, who it is for, and the two rules it will not break.
Who builds it
Birdsong is a product of Birdcage Group Pty Ltd, an Australian company. Birdcage is a marketing agency, and Birdsong is the work it does for clients turned into software. That is the reason the product starts with positioning rather than with a posting calendar: the agency’s first job with any client has always been working out what the business is actually for.
Who it is for
Australian local businesses that live on appointments or on quotes. Salons and clinics first, then trades and home improvement. If you either fill a diary or price a job, it fits. If you sell products online out of a warehouse, it does not, and we would rather say so here than after you have paid.
Your data stays yours, and it stays here
Your business data lives in a database in Sydney. Your customers are yours, not ours: we do not sell your data, we do not share it between businesses on Birdsong, and we do not advertise off the back of it. When a customer pays you, the charge is on your own Stripe account and the money goes to you directly. Everything we send overseas, and why, is set out in the Privacy Policy.
The two rules
Birdsong reads, it does not act. It connects to the marketing accounts you already have and reads the figures back. It never posts, comments, replies or messages anyone as you, and it never spends your advertising budget.
Nothing happens without you approving it. Birdsong writes drafts. A person reads them, changes what is wrong, and decides what goes out. It does not run itself and it does not improve on its own, and any product that tells you otherwise is describing a wish.